In my eyes, in late summer/early fall 2013, there will be an inflection point in the world of food for this year. The Pacific Northwest will be the basecamp for this sea change. It also just happens to be on the same weekend. There is the delightful and decadent Feast PDX, presented by Bon Appetit; this will be the celebrity chef event driven down the I-5 South corridor to Portland. Here in Seattle will be IFBC 2013 (International Food Bloggers Conference), presented by Amazon.com. Hundreds of food bloggers will visit the Emerald City to network, eat, and converse about, well, food blogging. I’ll be attending IFBC this year and can’t wait to partake in all what the con has to offer.
Though I would love to attend both Feast PDX and IFBC; alas, my X-Man alias is not Jamie Madrox, so I won’t be attending the Portland event. My physical self will be at the W Hotel in Seattle; the home base for this year’s IFBC. This is the fifth year of IFBC and I’m still kicking myself that I didn’t attend the inaugural in 2009. That year was crazy. At that moment in time, Twitter was truly cresting among food bloggers in the Seattle area. That summer was a whirlwind of meeting fellow food lovers in person. There was a camraderie, openness, and inclusion amongst fellow like-minded food lovers that I hope will happen again. And I remember from my fellow food friends that IFBC was one of the moments where food became culture here in Seattle, fully fleshed out with faces attached to names.
While I can hope this wave of excitement will happen again for IFBC 2013, I’m instead thinking of the value that I hope to get at the conference. The agenda is great; a keynote from Dorie Greenspan, talks on relevant topics, and the opportunity to meet other great food writers is always exciting. To hear what drives other writers. What their angle is and what they focus on. What inspires them. What they hope to share from their writing. I’m looking forward to IFBC 2013 and the next steps of what results from it.
As we get closer to IFBC 2013, I’m going to zero in and blog about this event in further detail. This should be fun, stay tuned.
First off, this is not to say that the rumor line is purporting that a Shake Shack is in the works for Seattle. Secondly, there isn’t a Shake Shack on the West Coast. Thirdly, this is all speculative and meant to be fun. Lastly, Shake Shack is awesome and would be welcome in Seattle. Where they may open is what we’re pondering.
I first learnt of Danny Meyer’s Shake Shack about four years ago. I was asking my friends for suggestions on places to eat in Manhattan. Amongst the usual suggestions one gets when going to the city (the Momofuku restaurants, Balthazar, Katz’s, etc) was this suggestion of a little burger joint in Madison Square Park. It was called Shake Shack and was one of the many restaurants from Danny Meyer. My knowledge of Danny Meyer (and his Union Square Restaurant Group) was nascent, but I had heard of him; that he was a restaurateur of the highest order, he wrote the book Setting the Table, and that was it. But Shake Shack was the place that I wanted to check. It was a burger stand in Madison Square Park. The lines were legendary. And their burgers and ‘concretes’ (milkshakes) were said to be delicious. We were staying nearby and knew we had to go.
Of course it was tasty. But it wasn’t just the quality of the food at Shake Shack that made it great; it was the experience. The park setting was idyllic. The lines were long but were part of the experience and was managed well by the Shake Shack staff. The staff itself was professional and courteous. It was that experience that I keep returning to. A lot of people that try Shake Shack often say that they don’t understand what the big deal is. Which is an opinion they’re entitled to, but taken with just the burger is missing the point. When Shake Shack opens up new locations, it’s part of a cultural zeitgeist and can revitalize and energize the area near where it opens. And that is why we’re going to list out places in Seattle that I think would make sense if Danny Meyer would open up a Shake Shack in Seattle.
Let’s talk about the criteria. The first Shake Shack opened up in a park. The recent openings have used existing storefronts. I’d like to take the park formula as there are a few Seattle parks that could use a shake-up. Also consider nearby food options, walking traffic, available parking, and area revitalization. Yeah, we could theorize that Ballard or Capitol Hill would make sense, but that’s too easy. And besides, this is all food nerd make-believe so we’re going the park route and what it would mean for the area. Continue reading