The quagmire of Washington Wine Month

From the Washington Wine Commission's Facebook page

This post originally appeared on Seattlest.

We’re into the second week of August and summer (by Seattle standards) has settled into a groove. Seafair is over. Bumbershoot is right around the corner. On the beverage front, we’re enjoying rose, sparkling wine, and lighter fare to match the breezy notion of the season. But as August is upon us, our focus goes to Washington Wine, which is what we’re led to believe. August is Washington Wine Month, so deemed by the Governor and the State Liquor Control Board. Or is it March? The folks at the Washington Wine Commission say March is Washington Wine Month. Therein lies the trickiness; can one state have two wine months?

Washington does in fact have two wine months. Both deemed as such by rather large and influential groups. And it doesn’t look like it will slow down anytime soon. Both factions have been entrenched with touting their months for the last few years. I do wonder why these two groups don’t convene to iron out which month is actually the one. I suppose having two wine months isn’t a bad thing; having more chances to celebrate and drink homegrown wine isn’t awful by drinking or marketing standards. And as we’re knee deep in August, the Washington Liquor & Spirits stores are ringing in the month by having specials on Washington wine. The catchy marketing slogan they are going with is ‘A Fine Time for Washington Wine‘. Here’s more info on the discounts involved.

For context, the March version of Washington Wine Month is more event-oriented than the August rendition. Wine shops and restaurants host dinners featuring Washington wines and wineries, and the headliner event is the grand tasting for Taste Washington. Seattlest went to the tasting this past spring, which is a part of a culmination of seminars, trade tastings, and dinners that put their spotlight on Washington Wine.

There you have it, we have two months among twelve to celebrate Washington wine. While the August version of Washington Wine Month doesn’t have the pomp and circumstance as the March version, it’s a notable effort to bring our state’s eleven American Viticultural Areas/appellations to the forefront for the second time this year. Afterall, budget cuts forced out the Washington Tourism office this year, let’s help support the Washington wine industry by buying local and drinking local. Enjoy Washington Wine Month this month, and when we begin March, we can do it all over again.

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