First off, this is not to say that the rumor line is purporting that a Shake Shack is in the works for Seattle. Secondly, there isn’t a Shake Shack on the West Coast. Thirdly, this is all speculative and meant to be fun. Lastly, Shake Shack is awesome and would be welcome in Seattle. Where they may open is what we’re pondering.
I first learnt of Danny Meyer’s Shake Shack about four years ago. I was asking my friends for suggestions on places to eat in Manhattan. Amongst the usual suggestions one gets when going to the city (the Momofuku restaurants, Balthazar, Katz’s, etc) was this suggestion of a little burger joint in Madison Square Park. It was called Shake Shack and was one of the many restaurants from Danny Meyer. My knowledge of Danny Meyer (and his Union Square Restaurant Group) was nascent, but I had heard of him; that he was a restaurateur of the highest order, he wrote the book Setting the Table, and that was it. But Shake Shack was the place that I wanted to check. It was a burger stand in Madison Square Park. The lines were legendary. And their burgers and ‘concretes’ (milkshakes) were purported to be delicious. We were staying nearby and knew we had to go.
Of course it was tasty. But it wasn’t just the quality of the food at Shake Shack that made it great; it was the experience. The park setting was idyllic. The lines were long but were part of the experience and was managed well by the Shake Shack staff. The staff itself was professional and courteous. It was that experience that I keep returning to. A lot of people that try Shake Shack often say that they don’t understand what the big deal is. Which is an opinion they’re entitled to, but taken with just the burger is missing the point. When Shake Shack opens up new locations, it’s part of a cultural zeitgeist and can revitalize and energize the area near where it opens. And that is why we’re going to list out places in Seattle that I think would make sense if Danny Meyer would open up a Shake Shack in Seattle.
Let’s talk about the criteria. The first Shake Shack opened up in a park. The recent openings have used existing storefronts. I’d like to take the park formula as there are a few Seattle parks that could use a shake-up. Also consider nearby food options, walking traffic, available parking, and area revitalization. Yeah, we could theorize that Ballard or Capitol Hill would make sense, but that’s too easy. And besides, this is all food nerd make-believe so we’re going the park route and what it would mean for the area. Read the rest of this entry »